Bachelor of Business Administration in International Marketing (BBA IM)

Course Objective:

This program aims to provide students with an in-depth understanding of global marketing strategies and practices, focusing on market research, brand management, digital marketing, and consumer behavior in an international context. Graduates will be prepared to address the challenges of marketing across borders and cultures.

Learning Outcomes:

Develop global marketing strategies that align with international business goals.

Conduct market research to inform decision-making in various cultural and economic contexts.

Apply principles of international branding and digital marketing to build global brand equity.

Understand consumer behavior differences across countries and regions.

Design and implement international marketing plans, considering legal, ethical, and cultural factors.

Eligibility Criteria

(i) Uganda Certificate of Education (UCE) with 5 passes; AND

(ii) Uganda Advanced Certificate of Education (UACE) or its equivalent with at least 2 Principal passes (at least one in science subjects) obtained at the same sitting.

(iii) International students must produce the equivalency certificates from UNEB, equating their foreign qualifications as equivalent of (i) and (ii) above.

(iv) Students of HEC (Business) with minimum score of class ii credit obtained from an accredited University shall also be considered after assessment of their previous awards.

Career Scope
  • Global Marketing Manager: Developing and managing marketing strategies across different countries
  • International Brand Manager: Building and maintaining brand identity on a global scale
  • Digital Marketing Specialist: Focusing on international markets through digital platforms
  • Market Research Analyst: Analyzing and forecasting international market trends

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