Dr. Ganesan Palanisamy

Professor and Dean, Faculty of Graduate Studies and Research
MA ., MPhil., MBA., PhD

Summary

An admired teaching and research faculty member in the areas of Applied Economics, Management Research and Marketing over past 25 years with impactful scholarly research outputs in his chosen research domain. An Institutional brand builder with developing industry-oriented curriculum designing, industry-academic collaboration and academic partnership with HEIs within and outside the country. Dr.PG taught courses like managerial economics, research methodology, marketing, retailing, services marketing, international marketing, strategic management, etc., at Undergraduate, Graduate and Doctoral programs in India, Rwanda, Indonesia and Malaysia. His research areas include customer choice, customer experience and engagement, and service innovation. Gained knowledge and experience in accreditation processes and standards of International Accreditation bodies namely, AACSB as well as ACBSP for business school programs. Published five books/edited books, more than 75 research papers in Scopus Indexed/ABDC/Peer Reviewed Journals (like Journal of Global Marketing, Corporate Reputation Review, Health Marketing Quarterly, Sustainability, etc.), more than 20 book chapters, 18 teaching case studies, and presented more than 100 research articles in reputed national/internal conferences including USA, UAE, Rwanda, Thailand, Vietnam, Malaysia and Singapore.

Service

  • Currently, Professor and Dean, Faculty of Graduate Studies and Research, ISBAT University in Kampala, Uganda.
  • Worked as Senior Professor and Dean, Kalasalingam Business School, Kalasalingam Academy of Research and Education, Tamil Nadu (July 2023 – May 2026)
  • Research Fellow, INTI International University, Nilai, Malaysia (since Dec. 2025)
  • Worked as Director, NSB Academy (affiliated to Bangalore University), Karnataka (Feb.2022 – June 2023)
  • Worked as a Full Professor, School of Finance Banking (currently, College of Business and Economics, University of Rwanda), Kigali, Rwanda (Jan.2010 – Jan.2012 with leave from VIT, Vellore)
  • Worked as a Lecturer to Senior Professor, VIT Business School, Vellore Institute of Technology, Vellore (Dec. 1996 – Feb.2022).
  • Served as a Visiting Faculty with Yogyakarta State University, Indonesia and UiTM, Malaysia.

Education

  • PhD in Economics -Specialization in Banking – Bharathiar University, India
  • MPhil in Economics – Bharathiar University, India
  • MA in Economics – Bharathiar University, India
  • MBA (Specialization in Marketing) – Vellore Institute of Technology, Vellore, India
  • FDPM (June 1999 – March 2000), Indian Institute of Management, Ahmedabad

Research

  • Supervised 12 PhD students (including three from Rwanda) of Vellore Institute of Technology, India.
  • Guided more than 200 MBA Projects

Publications (Scopus Indexed / ABDC – Last Five Years)

  • Maniam, V. A., Bahardin, R. B., P. Ganesan, Sain, Z.H., (2026), “Factors Influencing Lean Manufacturing Practices on Production Lead Time Sustainability”, Veredas Do Direito, 23 (2), doi.org/10.18623/rvd.v23.n2.4167 (Scopus Indexed).
  • Sasidharan Saravanan, Asokan Vasudevan, Suleiman Ibrahim Mohammad, Ganesan. P., (2026), “A Study on the Influence of E-commerce Reverse Logistics on Cost Control in Tamil Nadu, India”, Architecture Image Studies, 7 (1), pp.205-216. https://doi.org/10.62754/ais.v7i1.825 (Scopus Indexed)
  • Anber Abraheem Shlash Mohammad, Asokan Vasudevan, Suleiman Ibrahim Mohammad, Karthick Anbudurai, Naomi Yang, Ganesan. P., N Raja (2026), “The Impact of Effective CRM on Company Performance in It Industry MNC in Malaysia”, Architecture Image Studies, 7 (1), pp.270-285. https://doi.org/10.62754/ais.v7i1.832 (Scopus Indexed)
  • Yam B. Limbu, Christopher McKinley, P. Ganesan, Tianfu Wang and Junzhou Zhang (2023) “Examining How and When Knowledge and Motivation Contribute to Organic Food Purchase Intention among Individuals with Chronic Diseases: Testing a Moderated Mediation Model”, Sustainability, 15(19), 14584. https://doi.org/10.3390/su151914584. (Scopus Indexed, IF 3.3)
  • P Ganesan, S Narayanan, Kumar Dhiliphan, and Surendrakumar (2024), “Green Supply Chain Management Practices and Firm Performances: Key Internal and External Drivers”, in book series: Lecture Notes on Multidisciplinary Industrial Engineering, edited by S. G. Ponnambalam, Purushothaman Damodaran, Nachiappan Subramanian, J. Paulo Davim, Springer (Scopus Indexed).
  • Razana Juhaida Johar, Nurul Nadhirah Abdul Kudus, Norfadzilah Rashid and Palanisamy Ganesan 2023, “Influence of Emotional Intelligence, Management Support, and IT infrastructure on Suspicious Transaction Reporting: Malaysia Evidence” Indonesian Journal of Sustainability Accounting and Management, Vol.7, Special Issue 1 (ABDC – C)
  • C McKinley, Y Limbu, P Ganesan 2022, “Examining the Impact of E-Health Literacy on Indian Adults’ Patient Satisfaction: An Investigation of Intervening Communication Processes”, International Journal of Society, Culture & Language, 1-13 (Scopus Indexed)

Case Studies

  1. Uppily and Ganesan, 2025, “Indian Life Insurance Industry – InduYork’s Entry and Service Offering Dilemma”, Shreya Mishra and Veenu Sharma (Ed.), Cases Integrating Perspectives on Strategy, Innovation, and Sustainabiity, Ch.22. Bloomsbury India, (ISBN: 978-93-69524-97-6). pp. 196-206. 11
  2. Jaya Sudha J and Ganesan, 2025, “Capital Structure and Sustainable Performance: A New CEO’s Dilemma on Performance Metrics – Finance or Non-Finance”, Shreya Mishra and Veenu Sharma (Ed.), Cases Integrating Perspectives on Strategy, Innovation, and Sustainability, Ch.30. Bloomsbury India, (ISBN: 978 93-69524-97-6). pp. 271-279.
  3. Arun Siva and Ganesan, 2025, “Marketing Inclusion: The Role of Integrated Marketing Communication in Innovation and Promoting Small Finance Banks”, Shreya Mishra and Veenu Sharma (Ed.), Cases Integrating Perspectives on Strategy, Innovation, and Sustainability, Ch.31. Bloomsbury India, (ISBN: 978-93-69524-97 6). pp. 280-288.
  4. Palanisamy Ganesan 2024, “Thangam Medikkals – Store Location, SKUs, and Marketing Communication Dilemma”, Case-Reference no. 524-0105-1. Published in thecasecentre, UK. 5. P. Ganesan 2023, “Thangam Medikals – Store Name, Merchandise, and Promotion Dilemma”, Shreya Mishra (Ed.), Case Studies on Leading and Strategizing for Organizations Across Contexts, Ch.6. Bloomsbury India, (ISBN: 978-93-56406-84-1). pp. 57-62.
  5. P. Ganesan et al 2023, “Small Finance Banks Stocks – An Individual Investor’s Dilemma on Performance Measurement and Fund Allocation”, Shreya Mishra (Ed.), Case Studies on Leading and Strategizing for Organizations Across Contexts, Ch.11. Bloomsbury India, (ISBN: 978-93-56406-84-1). pp. 109-118.
  6. Palanisamy Ganesan and Ganesh S 2023, “Raj Business Solution and Training: Online Education – Products and Promotion Dilemma”, Case-Reference no. 523-0116-1. Published in thecasecentre, UK.
  7. Palanisamy Ganesan and Sivakumar Alur 2022, “Demand and Capacity Management: Alternative Marketing Strategies for Revenue Management”, Shreya Mishra and Ajoy K. Dey and (Eds.), Case Studies on Management Strategies, Human Resources and Marketing Dimensions, Ch.5. Bloomsbury India, (ISBN: 978 93-56402-18-8). pp. 49-55.
  8. P. Ganesan, 2022, “Feelgood Furniture & Co – Dilemma on Franchise: Competitor & Customer Analytics”, Ravichandran and Shalini (Ed.,), AICTE Sponsored International Case Conference – 2022, Dec. 14 & 15, 2022 organized by Acharya Bangalore B-School, Bangalore, India. pp.30-38.

Research Grants and Funded Projects

  • Antecedents and Consequences of Students Performance at Higher Education Level: Private University / College Vis-À-Vis Government University / College (INR.75,000) National Testing Service – India Centre for Testing and Evaluation Central Institute of Indian Language (MHRD, Government of India) Mysore – 570 006, India.
  • Factors influencing Student Learning outcomes in language courses: inter-state, college and courses level analysis (INR.424,000) INDIAN COUNCIL OF SOCIAL SCIENCE RESEARCH JNU Institutional Area NEW DELHI , India.
  • A Comparative Study of Social Security Schemes and Quality of Life among Women Workers in the Manufacturing Industries in Vellore and Tirupur Districts (INR 500,000) INDIAN COUNCIL OF SOCIAL SCIENCE RESEARCH JNU Institutional Area, NEW DELHI , India.
  • The determinants of customers’ continuance intention to use digital banking: Public and Private– An Analysis (INR 250,000) Indian Institute of Banking & Finance, Mumbai, India.

Membership of Professional Bodies

  • Association of Economists of Tamil Nadu (AET)
  • South Asian Network for Development and Environmental Economics (SANDEE), Nepal
  • Madras Management Association, Chennai
  • MAG® (Marketing in Asia Group)

Editorial Board Member / Advisory Board Member (Current & Past)

  • Emerald Emerging Market Case Studies
  • International Journal of Business and Emerging Markets (1753-6219)
  • South Asian Journal of Business Studies (ISSN: 2398-628X)
  • Asian Journal of Business Research (AJBR)
  • Associate Editor, Leader – International Journal of Business Management
  • Deputy Chief Editor, Advanced Research Journal of Marketing Management
  • Guest Editor (Vol.8, No.1, Nov.2015), Global Management Review [ISSN: 0973-9947]