Bachelor of Business Administration in International Marketing (BBA-IM)

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Global Curriculum of Core + Specializations

Digital First Learning Experience

Course Objectives

The Bachelor of Business Administration in International Marketing (BBA-IM) program is designed to equip students with the knowledge, skills, and global perspective required to excel in international marketing and brand management. The program focuses on global marketing strategies, digital marketing, consumer behavior, market research, and international business practices. Graduates gain the ability to develop, implement, and evaluate marketing campaigns that succeed in diverse international markets.

Our Approach

Our BBA-IM program combines theoretical learning with practical exposure to prepare students for the global marketing environment. Through case studies, interactive workshops, marketing simulations, and international market analysis, students develop strategic thinking, creativity, and cross-cultural communication skills. The curriculum emphasizes innovation, ethical marketing, and data-driven decision-making, ensuring graduates are ready to meet the challenges and opportunities of global marketing.

Our Mission

Our mission is to cultivate marketing professionals who can lead, innovate, and thrive in international markets. We aim to provide a solid foundation in marketing principles, global business strategies, and consumer behavior analysis. Graduates are prepared to pursue careers in multinational corporations, advertising agencies, digital marketing firms, and global consulting, while upholding ethical and sustainable marketing practices.

Are you ready to take your passion for marketing to a global stage?
The Bachelor of Business Administration in International Marketing (BBA-IM) program offers a transformative learning journey into global brand management, marketing analytics, and strategic communication. Whether your goal is to work in multinational companies, global advertising agencies, or international consulting, this program provides the skills, insights, and exposure needed to thrive in a competitive marketing landscape.

Program Overview:

The BBA-IM program offers a comprehensive curriculum covering international marketing strategies, global brand management, consumer behavior, digital marketing, market research, sales management, and cross-cultural communication. Students gain practical experience through marketing projects, campaigns, and real-world simulations. The curriculum equips graduates to analyze international markets, develop innovative marketing strategies, and drive business growth across borders.

Key Features:

  • Global Marketing Perspective: Understand international consumer trends, market dynamics, and cross-cultural marketing strategies.
  • Practical Learning: Engage in case studies, simulations, and projects that replicate real-world marketing challenges.
  • Industry-Relevant Curriculum: Learn about global branding, digital marketing, market research, and international business practices.
  • Expert Faculty Guidance: Receive mentorship from experienced marketing professionals and educators.
  • Networking Opportunities: Connect with peers, alumni, and industry leaders through workshops, seminars, and international collaborations.
  • Strategic and Analytical Skills: Develop the ability to evaluate markets, analyze consumer data, and make informed marketing decisions.
  • Career-Ready Skills: Build creativity, communication, leadership, and strategic thinking essential for global marketing success.

Career Opportunities:

Graduates of the Bachelor of Business Administration in International Marketing (BBA-IM) program are prepared for diverse career opportunities, including:

  • International Marketing Manager: Develop and implement marketing strategies for global markets.
  • Brand Manager: Manage and grow international brands across different regions.
  • Digital Marketing Specialist: Design and execute online marketing campaigns targeting global audiences.
  • Market Research Analyst: Study international consumer behavior, trends, and market opportunities.
  • Sales and Export Manager: Drive international sales, distribution, and market expansion.
  • Advertising and Communication Specialist: Work with global advertising agencies to deliver impactful campaigns.
  • Business Development Executive: Identify and develop international business opportunities.
  • Global Marketing Consultant: Advise organizations on cross-border marketing strategies and market entry.

Join Us Today:

Step into the dynamic world of global marketing with the Bachelor of Business Administration in International Marketing (BBA-IM) program. Gain the skills, insights, and practical experience needed to excel in international markets. Join a community of future marketers, innovators, and leaders ready to shape brands, influence global consumers, and make a meaningful impact in the world of international business.